Senior Executive – Performance Marketing
The ideal candidate will be responsible for strategizing, executing, and optimizing paid marketing campaigns to generate leads, drive conversions, and enhance brand awareness.
About This Role
- Senior Executive – Performance Marketing
- Location: Mumbai
- Department: Marketing
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Develop and manage paid media budgets, ensuring cost-effective spending and high ROI.
- Conduct A/B testing for ad creatives, copy, and landing pages to enhance campaign performance.
- Track, analyze, and report key performance metrics, providing insights and data-driven recommendations.
- Optimize campaigns based on CTR, CPC, CPA, and conversion rates.
- Collaborate with content, design, and product teams to align marketing campaigns with business goals.
- Stay updated with the latest trends and algorithm changes in digital advertising.
- Implement retargeting, remarketing, and audience segmentation strategies for improved conversion rates.
Desired Qualification
Bachelor’s degree in any field.
Experience
3-5 years of hands-on experience in performance marketing with a proven track record in lead generation and conversions.
Expected competencies
- SEO & SEM Knowledge
- A/B Testing & Conversion Optimization
- Data Analysis & Reporting
- Funnel Management & Retargeting
- Budgeting & ROI Maximization
- Email & WhatsApp Marketing
- Tools like Zoho CRM, Salesforce
Skills
- Expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other PPC platforms.
- Experience in managing budgets and optimizing ad spending for maximum results.
- Ability to interpret data and turn insights into actionable strategies.
- Strong understanding of SEO, landing page optimization, and funnel marketing.
- Excellent communication and problem-solving skills.